PopStats Data
The Market Research Industry's First — and Only — Quarterly Population Estimates
New market growth. Today it's the Holy Grail of retail business. But finding new growth areas before your competitors get there first is more challenging than ever. Even with traditional population estimating tools and experienced research teams, pinpointing lucrative new high-growth areas is difficult, expensive, and risky. But that's changing thanks to STI: PopStats - the market research industry's first - and only - quarterly population estimates.
Today this powerful, timely, and accurate population estimating tool is helping retailers across the country overcome market saturation, secure customer loyalty, and accelerate growth plans by locating fast-growing new markets and delivering precise population insight into their existing markets. Now, STI: PopStats can help you assess populations in your markets with greater accuracy and speed than ever before.
The Need for Speed
To open profitable new stores, finding a great location is only half of your battle. Also critical is finding high-growth areas BEFORE your competitors. What's more, changes and problems in your existing locations need prompt population insight, so that you can to eliminate the time and expense of inaccurate speculation.
But there's a significant barrier to even the most vigilant market research - traditional annual population estimates.
The Problem with Annual Estimates
Retailers growth plans have been significantly hindered by traditional annual population estimating products for decades. While they're waiting 12 months or more for updated population estimates to gauge an area's growth potential, one or more competitors may have already moved in and secured local consumers' loyalty.
As a result, many retailers view traditional population estimates as a general research tool that only adds marginal value to their market selection activities. Most retailers say they want - and desperately need - more accurate and timely population numbers.
The Synergos Technologies Solution
In response to retailers' demands, Synergos Technologies addressed the problem using its extensive and innovative background in market and consumer technology and data. The result - STI: PopStats.
Unlike any other population estimating product today, STI: PopStats is updated and revised quarterly - giving market researchers the most up-to-date and potent population numbers ever available.
Every January, April, July, and October you'll receive eight quarters of updated and revised data. The files include 600 variables, from ages to incomes, and histories to forecasts.
Many big-box retailers, restaurants, and grocers across the country have already deployed STI: PopStats - and have been excited with the exceptional results. Among the benefits they've gained are discovering hidden high-growth areas before their competitors, identifying population-related problems in existing stores with greater accuracy than ever before, and expanding their location research without increasing their research staffs.
Gain the STI: PopStats Advantage - Today
When you add STI: PopStats' accurate numbers to your market research, you'll elevate your research to the highest level of accuracy and profitability possible.
Why not see STI: PopStats in action? Just tell us which area you want to put to the test and we'll send you a complimentary block-level sample. We're confident that you'll immediately see why our many satisfied regional and national retail customers are telling us that their STI: PopStats quarterly population estimates are "right on-target every time!"
Other Data
In addition to PopStats we also provide a variety of other data types:
LandScape (Lifestyle Segmentation)
To create STI: Landscape - and achieve this improved level of market segmentation - Synergos Technologies augmented traditional economic and demographic segmentation processes with several unique non-demographic consumer lifestyle indices from organization such as the Centers for Disease Control and Prevention (CDC) and the Federal Elections Committee (FEC). Synergos Technologies also developed a unique methodology to create this new "lifestyles with attitude" market segmentation system - one that hones consumer group targeting to the most insightful science ever available.
When you add STI: Landscape to your market research capabilities, can select from 10 independent, mutually exclusive social and health lifestyle indices. The social indices include: Conservatism, Power Broker, Technology Pioneers, Gay Views, and Urbanicity. The health indices include: General Health, Body Mass Index, Veggie, Smoker Signals, and Activity Level.
WorkPlace (Establishment and Employee Estimates)
Workplace adds considerable value to workplace market estimates by providing not just how many people work in a particular industry, but also their occupations and income levels. This additional consumer insight gives competitive, profit-focused companies a tremendous strategic advantage when deciding which location is the most likely to attract a large number of consumers and, ultimately, net the maximum return on investment.
Spending Patterns (Consumer expenditures and potentials)
Consumer spending patterns are a powerful, yet often overlooked, tool that businesses use to assess market potential and pinpoint consumers who are likely to purchase specific products and services. Because STI: Spending Patterns is based on the most up-to-date consumer spending data collected by the Bureau of Labor Statistics, it gives savvy marketers the best possible insight available today on:
- What consumers are buying in specific geographic areas,
- How much they are spending in hundreds of relevant product and service categories, and
- What they have the propensity to spend on specific product and services.
The consumer consumption habits and purchasing propensities revealed in STI: Spending Patterns is created using the comprehensive consumer spending data collected every year by the Bureau of Labor Statistics (BLS) in two survey formats conducted with about 48,000 households representing about 120,000 consumers.
STI Streets: A Simple and Cost-Effective Geogrpahic Data Package
Approximately every six months the US Census Bureau releases their hugely popular TIGER/Line® files. Synergos Technologies goes that extra step to convert these files into an immediately accessible data package for the market leader in desktop mapping --- MapInto®. You will receive over 30 layers of geographic data moved directly from the TIGER format. Each layer has been carefully color-coded, thereby yielding the best presentation maps possible. And freeing the user from the time-consuming chore of devising a coloring scheme. Of course, it is the street element that most GIS users require. Therefore, like the other layers, we have carefully color-coded each street segment and preserved the address ranges just as they came from the Census bureau.